London has a reputation for being pricey, but you can absolutely find affordable accommodation that still feels clean, comfortable, and well-located for sightseeing. The key is to shop smarter, not just cheaper: focus on total value (sleep quality, safety, transport access, and amenities) and use a few proven tactics that consistently lower costs.This guide walks you through practical steps to book a London stay that’s less expensive and still high quality, without sacrificing the experience you [...]